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Friday, April 18, 2008

Sabic Innovative CEO Brian Gladden @ Plastics News Executive Forum

Keynote speaker Brian Gladden offered some thought-provoking insights into global trends at the recent Plastics News Executive Forum. The president and chief executive officer of Sabic Innovative Plastics LP touched on globalization, future growth, feedstock and energy costs, sustainability and human capital issues, while also suggesting some keys for succeeding in the North American market.

The industry is facing tremendous challenges with sustainability and rising pressure by environmentalists and politicians who want to ban plastics. In the face of this, Gladden suggests four keys to winning the game in the United States

Innovating

Playing global

Finding value-added niches

Driving productivity

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