Thursday, April 10, 2008
Project Better Place Teaming with Renault-Nissan to Promote Electric Vehicles
Today more than three billion cellphones are in use around the world. They have changed, for better or worse, not just the way we communicate, but our sense of what it means to keep in touch.
Now a private investment company with an ostentatious name hopes to employ the kind of marketing structure that put cellphones in so many pockets to launch a new era of electric cars.
Project Better Place is teaming up with Renault-Nissan in a scheme designed to drive electric vehicles from the fringe category and into the mainstream of personal transportation.
They are starting in Israel and Denmark, but if Project Better Place lives up to its name and makes this ambitious plan work, it could be a natural fit in British Columbia.
Although electric cars have been around for almost as long as their conventional gas and diesel-powered cousins, they have been held back by limited performance and range and high costs.
Project Better Place has no world-beating technology to change the performance equation. What it has is enough startup capital -- $200 million committed so far -- and a marketing idea to offer not just an electric car, but a system to make it work.
More from here
Now a private investment company with an ostentatious name hopes to employ the kind of marketing structure that put cellphones in so many pockets to launch a new era of electric cars.
Project Better Place is teaming up with Renault-Nissan in a scheme designed to drive electric vehicles from the fringe category and into the mainstream of personal transportation.
They are starting in Israel and Denmark, but if Project Better Place lives up to its name and makes this ambitious plan work, it could be a natural fit in British Columbia.
Although electric cars have been around for almost as long as their conventional gas and diesel-powered cousins, they have been held back by limited performance and range and high costs.
Project Better Place has no world-beating technology to change the performance equation. What it has is enough startup capital -- $200 million committed so far -- and a marketing idea to offer not just an electric car, but a system to make it work.
More from here
Labels: Energy-Environment-Engineering, Logistics-Transportation-Engineering
PermaLink - Project Better Place Teaming with Renault-Nissan to Promote Electric Vehicles posted by Ecacofonix : 9:20 AM
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