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Monday, April 14, 2008

Oorja - A Small Stove in India to Reduce Carbon Emissions

A $17 stove could reduce carbon emissions and improve women’s health in India. The invention of a tiny stove in India demonstrates the link between reduced carbon emissions and improved health – and how technology can contribute to slowing climate change. Global energy giant BP is producing and marketing Oorja, which means energy in Hindi, a small pellet stove that produces substantially fewer emissions than the traditional wood-burning stoves so common throughout India. In developing the stove, BP ran models by rural consumers. A team of businesswomen based in villages sell stoves and fuel made of agricultural waste products, while also offering BP advice on promoting other energy products to rural India’s millions. In wealthy and poor countries alike, efforts to control climate changes will require innovative and affordable alternative-energy products, combined with meticulous grassroots marketing campaigns in order to change old habits.

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