Future of Engineering
Monday, April 14, 2008
E-commerce to Complement Brick & Mortar Stores - Visa Europe Report
New research commisioned by Visa Europe and unveiled at the World Retail Congress in Barcelona shows that, contrary to suggestions, online channels can complement bricks and mortar stores.
With internet sales expected to account for almost 20% of turnover by 2012-15, and websites becoming increasingly transactional rather than informational, there is also likely to be a rise in the application of technology within the retailer community. As a result there would be a rise in automated self scanning, product tracking for inventory using RFID (Radio-Frequency Identification) and targeted promotions delivered directly to consumers while they shopped. In addition they were likely to have access to PC/web based facilities in store giving immediate access to product and customer reviews
More from here
With internet sales expected to account for almost 20% of turnover by 2012-15, and websites becoming increasingly transactional rather than informational, there is also likely to be a rise in the application of technology within the retailer community. As a result there would be a rise in automated self scanning, product tracking for inventory using RFID (Radio-Frequency Identification) and targeted promotions delivered directly to consumers while they shopped. In addition they were likely to have access to PC/web based facilities in store giving immediate access to product and customer reviews
More from here
Labels: Automation, Computer-Science
PermaLink - E-commerce to Complement Brick & Mortar Stores - Visa Europe Report posted by Ecacofonix : 8:46 PM
