Future of Engineering

Integration of consumer devices is one of the major growth trends in automotive electronics, with telematics as a close second. Both technologies pose significant challenges to electronics designers and at the same time open interesting perspectives for OEMs, tier ones, service providers " and drivers.

At the recent Euroforum Automotive Electronics congress in Munich, EE Times Europe discussed perspectives and obstacles with Marc de Jong, executive vice president and general manager, automotive & identification, NXP Semiconductors.

According to him, "Telematics is one of the hottest topics in automotive at the moment. There are enormous perspectives, and in the end – and now I am making a dangerous statement – a vision could be a self-driving car. If you extrapolate the technological developments you will see that it is about moving away from you and me driving a car and being focused on the road and concentrate on driving towards a situation where you will be spending less energy on driving and more having time to communicate and interact by phone and internet, interact with passengers in the car and enjoy the ride. It is this vision that is behind telematics"

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Labels: Automation, Electronics-Communications-Engineering