Future of Engineering

Sunday, March 23, 2008

IBM Research Gets More Aggressive

IBM's director of R&D is shifting the tech giant's focus—and making a few enormous bets

IBM is already considered one of the world's best corporate research labs. Yet John Kelly, a 27-year IBM veteran who took over as research director in July, is planning surprisingly dramatic changes. "We have to do bolder things, bigger things," he says, speaking about his plans publicly for the first time. "If we don't fail a third of the time, we're not stretching enough. On the other hand, when we win, we need to win big."

What does Kelly have in mind? For starters, he's focusing on four top research priorities, rather than spreading investments too thin. The four bets are enormous, though. Each of the projects will get $100 million over the next two to three years, in hopes of generating at least $1 billion, each, in new revenue. The projects: inventing a successor to today's semiconductor, designing computers that process data much more efficiently, using math to solve complex business problems, and building massive clusters of computers that operate like a single machine—an approach called "cloud" computing. Central to the effort will be even more emphasis on basic scientific research, such as physics, chemistry, and math.

Full report here

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